luvia

Product Name: LUVIA

Type: Tint Lip Oil

Size on Label: 10ml

Product Brief

Visual Feel: Glossy, sculpted, soft-luxury beauty

Color Palette: Soft Cherry Glass (hero), Warm Pink, Honey Nude, balanced neutrals with luminous gloss highlights.

Scope

• Creative Direction

• Campaign Planning

• AI Model Development

• Product Visualization

• Multi-Platform Marketing Assets

Visual Direction

Glossy. Sculpted. Soft-luxury beauty.

Hero shade: Soft Cherry Glass, supported by Warm Pink and Honey Nude.
Muted deep rose backdrops, controlled lighting, strong highlight ribbons, and bold perspective shots unified product and human storytelling.

Product Studies

Structured product visuals were developed, hero, packaging, tension, and micro-detail shots, to highlight gloss, texture, and finish.

Tension Shot

Brand Packaging

Doe-foot/Applicator Macro Shot

Shade Variation System

Warm Pink and Honey Nude were introduced through cohesive lighting and composition to maintain brand consistency across variations.

Shots showing the variation of color and texture of the lip oil

Color variation shot of the product

Face of the Brand

A model was created to match the tone, mood and vibes of the brand, She integrated we will the "soft girl glam" that was to be achieved for this brand.

Our soft girl glam model

Model Integration

A campaign model was developed to embody softness and glow, shown applying and showcasing the tint across hero and variation moments.

Model + Brand shot

Before product use shot

After product use shot (Ultra-wide lens distortion shot)

Application of the product shot

Color variation shot with the model

Campaign Expansion (Use Cases)

The visual system extended into billboard concepts demonstrate real-world scalability. The assets can be used for your instagram feed, website, and of course billboards and banners.

Instagram profile layout

Website page concept

Flag pole mockup design

Billboard mockup design