radiant core
A product advertising study transforming a standard product image into a complete luxury campaign system.
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Product Name: Radiant Core
Type: Vitamin C Brightening Serum
Size on Label: 30ml
Product Brief:
Visual Feel: Bold, luxurious, product-forward, sculptural
Color Palette: Amber glass, orange & gold accents, clear serum inside
Scope
Campaign Art Direction
AI Model Generation
Product Visualization
Advertising Creative Development
The project began with a single existing product image that lacked campaign depth and aspirational positioning.
Visual Direction
A refined luxury direction was introduced, clean beauty lighting, soft shadows, and a warm, clinical aesthetic to elevate perceived value.
Introducing the Face of the Campaign
An AI-generated campaign model was developed to embody radiance, clarity, and skin-focused storytelling.
Product + Model Integration
The product was placed within lifestyle-driven compositions to bridge credibility with emotional appeal.
Campaign Assets (Use Cases)
The visuals were transformed into conversion-ready ad creatives with structured typography and benefit-driven messaging.
year
2025
timeframe
10days
tools
Photoshop, NanoBanana
category
Marketing Campaign
see also
